Jeremy Miner is the founder and CEO of 7th Level, a sales training company headquartered in Mesa, Arizona. He spent 17 years selling in the field (door-to-door, B2C, and B2B) before launching 7th Level in 2016.

During his selling career, Miner became one of the top 45 earners out of 100+ million salespeople tracked by Direct Selling News globally. That's not a marketing claim. It's a documented industry ranking that put him in the conversation as one of the most effective working salespeople in the world.

He didn't get there by being charismatic. He got there by methodically deconstructing what was actually moving the close rate. Then he turned that deconstruction into a teachable framework. That framework became NEPQ.

NEPQ stands for Neuro-Emotional Persuasion Questions. It's a sales methodology built on three core principles.

Principle 1: tonality beats content. The words matter less than how they land in the prospect's nervous system. Most sales training teaches what to say. NEPQ teaches how to say it (slower, lower, with more space between sentences) so the prospect's defensive walls drop.

Principle 2: questions are the close, not statements. Statements create resistance. Questions create commitment. NEPQ teaches agents to close with "what would have to be true for you to feel comfortable moving forward?" instead of "so are you ready to sign?"

Principle 3: consequence questions create urgency. Instead of telling the prospect about the cost of inaction, NEPQ teaches the rep to ask. "What happens if you wait another 60 days and the rate environment shifts again?" The prospect arrives at the urgency themselves.

Three structural reasons.

First. The methodology produces measurable lifts in conversion rate, not just feel-good "better conversations." Sales teams that fully install NEPQ typically see 25 to 50 percent improvement in close rate within 90 days, with the biggest gains landing in the bottom and middle quartiles of the team.

Second. NEPQ is repeatable. Most sales training depends on the personality of the trainer. NEPQ is a framework that can be drilled by anyone willing to put in the daily reps. Teams scale faster because they're not relying on one charismatic leader.

Third. It works across industries. Jeremy Miner originally built NEPQ for direct sales. It's now installed in solar, insurance, financial services, SaaS, high-ticket coaching, and (most recently through our partnership) real estate listing acquisition.

The 7th Level NEPQ certification track is structured as a multi-week live training program with the following components.

Component 1: Core methodology training. Live and recorded modules on the seven-stage NEPQ framework. Connect questions, situation questions, problem awareness questions, solution awareness questions, consequence questions, qualifying questions, commitment questions.

Component 2: Tonality drills. Daily 15-minute exercises designed to retrain the rep's speaking pattern. Specifically, dropping pitch, slowing pace, and adding two-second pauses where most reps fill with words.

Component 3: Objection handling library. Pre-built scripted responses for the 30+ most common objections in any industry, all framed as NEPQ question redirects rather than rebuttals.

Component 4: Recorded call review. Each rep submits one call per week. A certified NEPQ coach reviews the call against the framework and gives specific behavioral feedback.

Component 5: Certification testing. At the end of the program, reps complete a live role-play assessment. Passing certification means the rep can execute NEPQ under pressure, not just recite it.

Real estate listing acquisition has a structural problem that NEPQ is unusually well-suited to solve.

The problem: sellers in 2025 and 2026 have been over-pitched. Every agent they interview opens with their credentials, their volume numbers, and their marketing plan. The seller's defensive reflex fires before the agent says anything useful.

NEPQ inverts the opening. The agent doesn't pitch. The agent asks. The seller's defensive reflex doesn't fire. The conversation goes somewhere real.

In our partner portfolio, we've watched team leaders install NEPQ through 7th Level and see their bottom-quartile agents go from 28 percent listing conversion to 50 percent in 90 days. Same agents. Same leads. Different first 7 minutes.
​

We partnered with 7th Level after watching the methodology produce results across multiple partner teams unofficially. Several of our top-performing teams had paid for 7th Level certification independently, and we saw the data shift in real time.

Rather than building our own sales training from scratch (and pretending we invented something we didn't), we negotiated a partnership that integrates 7th Level NEPQ certification directly into Pillar 4 of the Seller Certainty System.

Partners in our Accelerator and Command tiers receive 7th Level NEPQ certification as part of the program. Their teams complete the certification track over the first 90 days. Daily role plays and weekly recorded review continue indefinitely as part of the operating system.

This is covered in more depth in our blog on the partnership: Why Ascension Group Partnered With 7th Level (https://ascensiongroup.io/blog/ascension-7th-level-partnership-story).